The Importance of the Long Tail in SEO: Why Your Keyword Strategy May Be Failing

LONG TAIL IN SEO

If you’re ready to implement SEO or interested in it, you’re likely thinking about which keywords to target. You may have even identified a potential “game changer” keyword and thought, “If I could rank number one for that keyword, it would revolutionize my business.” Well, you are mistaken. You may have heard “the customer is […]

Using Long-Tail Keywords To Rank Higher On Google

What Is Long-Tail Keyword Search Strategy? Long-tail keywords are an essential aspect of any marketing strategy. People use longer and more specific phrases when searching for a specific product or service. Unlike short tail keywords, which are broad and general, long tail keywords allow you to target a specific audience and rank higher on search […]